Allround Mobility Service Holland (AMS Holland)
| Allround Mobility Service Holland B.V. (“AMS Holland”, “we”, “us”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, share and protect your personal data when you book through our website, our passenger app or our booking portal, when you use our services, or when you contact our call centre. |
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This privacy policy applies to all personal data we process in connection with our services: chauffeur and transfer services, group transport, hourly bookings, tours, and related communications. It covers our website, our passenger app, our booking portal, our call centre and any in-vehicle technology used to deliver the ride. It should be read together with our Terms & Conditions and Cancellation Policy and our Cookie Policy.
Where we collect personal data on a specific occasion that is not covered by this policy, we will provide a separate notice at that time.
The controller of your personal data is:
AMS Holland has appointed a Privacy Manager who is responsible for overseeing this policy. You can contact the Privacy Manager at privacy@amsholland.com for any questions, requests or complaints regarding your personal data.
If you are not satisfied with our response, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl.
Personal data means information that identifies you, directly or indirectly. We collect the following categories:
We do not knowingly collect special categories of personal data (such as data about race, ethnicity, religion, health, sexual orientation, political opinions, trade-union membership, biometric or genetic data) or information about criminal convictions, unless you voluntarily provide it (e.g. requesting a wheelchair-accessible vehicle, where the underlying medical reason is not required by us).
We collect personal data in three ways:
We only process your personal data when one of the legal bases under Article 6 GDPR / AVG applies. The table below sets out the main purposes, the data involved, and the legal basis we rely on.
| Purpose | Data used | Legal basis |
|---|---|---|
| Reserving, planning and performing your ride; assigning a driver; sharing pickup details | Identity, Contact, Booking, Location, Communication | Performance of contract (Art. 6(1)(b)) |
| Processing payment and invoicing | Identity, Contact, Payment, Booking | Performance of contract; legal obligation (Art. 6(1)(b)/(c)) |
| Customer service, dispute handling and claims | Identity, Contact, Booking, Communication, Camera footage | Performance of contract; legitimate interest (Art. 6(1)(b)/(f)) |
| Tax and accounting compliance (Dutch tax law) | Identity, Contact, Payment, Booking | Legal obligation (Art. 6(1)(c)) |
| Driver-safety monitoring and fleet management | In-vehicle camera footage, telematics | Legitimate interest (Art. 6(1)(f)) |
| Fraud prevention and security | Identity, Contact, Payment, Technical | Legitimate interest (Art. 6(1)(f)) |
| Service improvement, analytics, internal reporting | Booking, Technical, Usage | Legitimate interest (Art. 6(1)(f)) |
| Direct marketing to existing customers (similar services) | Identity, Contact, Marketing | Legitimate interest with opt-out (Art. 6(1)(f); Art. 11.7 Telecomwet) |
| Newsletters, promotions, third-party marketing | Identity, Contact, Marketing | Consent (Art. 6(1)(a)) |
You will receive marketing emails from us only if you have given consent or if you are an existing customer and the marketing relates to similar services to those you have used. You can opt out at any time via the unsubscribe link in any marketing email or by emailing privacy@amsholland.com.
We will only share your personal data with third parties for their own marketing purposes with your explicit opt-in consent.
Our website uses cookies and similar technologies. Cookies are managed through our WordPress-based cookie banner, which lets you accept or refuse non-essential cookies. The categories typically used are:
The exact list of cookies in use, their purpose and their retention period is available in the cookie banner on our website. You can manage or withdraw your cookie consent at any time via that banner or by clearing cookies in your browser. Refusing non-essential cookies will not affect your ability to make a booking but may limit certain site features.
We share your personal data only with parties that need it to deliver our services or to meet legal obligations. Our main categories of recipients are:
All third-party service providers are bound by data-processing agreements that require them to handle your personal data in line with this policy and the GDPR. A current list of sub-processors is available on request via privacy@amsholland.com.
Some of our service providers (in particular IT and email-delivery providers) are based outside the European Economic Area (EEA). Where we transfer personal data outside the EEA, we ensure an adequate level of protection by relying on one of the following safeguards:
A copy of the safeguard applicable to a specific transfer can be requested via privacy@amsholland.com.
Our chauffeur partners use AI-assisted dashcams provided by Webfleet (Bridgestone Mobility Solutions) to monitor driving behaviour and improve road safety. The system is designed primarily to detect driver-side risk events — such as mobile-phone use, eating, distraction, fatigue, harsh braking and lane departure — so that we can coach drivers and reduce the likelihood of incidents.
Most cameras are forward-facing and driver-facing. Passengers may be incidentally captured in the cabin view or in audio. We treat any footage in which passengers appear with the same care as other personal data and apply the following safeguards:
If you appear in dashcam footage and would like to exercise your rights of access, restriction or erasure, please contact privacy@amsholland.com. To help us locate the footage, we ask for the booking reference and the approximate date and time.
We have implemented appropriate technical and organisational security measures to protect your personal data from loss, misuse, unauthorised access, alteration or disclosure. These include access controls, encryption in transit, secure hosting, employee confidentiality undertakings and regular review of third-party processors.
We have procedures in place to handle suspected personal-data breaches. Where legally required, we will notify the Dutch Data Protection Authority and affected individuals within the timeframes set by the GDPR.
We retain your personal data only for as long as necessary for the purpose it was collected for, including any legal, accounting or reporting obligations. Indicative retention periods are:
| Data category | Retention period |
|---|---|
| Booking, invoicing and payment data | 7 years from the end of the fiscal year (Art. 52 AWR — Dutch tax law) |
| Customer account & contact data (no recent booking) | 2 years after last interaction, then anonymised or deleted |
| Marketing consent records | Until consent is withdrawn, plus 1 year for proof of withdrawal |
| Customer service correspondence | 3 years after the end of the matter |
| Cookies and website analytics | As specified in our cookie banner (typically 1–26 months) |
| In-vehicle dashcam footage (Webfleet) | Maximum 4 weeks for routine driver-safety monitoring; longer where retained for incident, claim or fraud investigation |
| App technical logs | Up to 12 months for diagnostics and security |
Where we no longer need your personal data, we either securely delete it or anonymise it (so it can no longer be linked to you).
You have the following rights in relation to your personal data:
To exercise any of these rights, contact us at privacy@amsholland.com. Requests are free of charge unless they are clearly unfounded, repetitive or excessive. We will respond within one month; in complex cases this may be extended by up to two further months, in which case we will inform you.
To verify your identity, we may ask for additional information before fulfilling your request, in order to prevent unauthorised disclosure of personal data.
Our services are not directed at children under the age of 16. Bookings on behalf of minors must be made by a parent, legal guardian or authorised adult. If you believe we have inadvertently collected personal data from a child under 16 without proper consent, please contact us at privacy@amsholland.com and we will delete it.
We do not subject you to decisions based solely on automated processing (including profiling) that produce legal or similarly significant effects on you. Routine automated steps such as fraud-screening of payments by our payment providers, automatic pickup-time adjustments based on flight tracking, and driver assignment based on vehicle availability, are not solely automated decisions in the sense of Article 22 GDPR; a human is involved in any consequential decision.
The Webfleet AI dashcam system flags risk events about driver behaviour (phone use, distraction, fatigue, harsh braking). These flags trigger driver coaching and, where appropriate, manual review by AMS Holland safety staff. The system does not make automated decisions about passengers.
We review this privacy policy at least annually and update it whenever our processing activities or the law materially change. The date of the latest version is shown below. Where changes are material, we will notify you by email or via a prominent notice on our website.
| Questions or requests: For any privacy question, request or complaint, contact our Privacy Manager at privacy@amsholland.com or by post: AMS Holland, attn. Privacy Manager, Prins Mauritslaan 37, 1171 LP Badhoevedorp, The Netherlands. |
Last updated: April 2026 · Allround Mobility Service Holland B.V. · Governed by Dutch law and the Algemene Verordening Gegevensbescherming (AVG / GDPR). Disputes are subject to the competent court of Amsterdam, unless otherwise dictated by mandatory law.
